Is Protected Audience API an Intrusion to Privacy?

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Anagha Sivakumar
Standard User
Posts: 20
Joined: 09 Dec 2023, 14:34

Is Protected Audience API an Intrusion to Privacy?

Post by Anagha Sivakumar »

Google is about to use Protective Audience API instead of third-party cookies in their ads industry. Don't you think it is an intrusion on user privacy?
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Alex George
Global Moderator
Posts: 60
Joined: 14 Nov 2023, 04:39
Location: Brooklyn

Re: Is Protected Audience API an Intrusion to Privacy?

Post by Alex George »

No, it is safer than the third-party cookies technology. You can read more about Protected Audience API from the google Resources.

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https://developers.google.com/privacy-sandbox/relevance/protected-audience#:~:text=The%20Protected%20Audience%20API%20is,user%20browsing%20behavior%20across%20sites.
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Random Topics Bot
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Re: Is Protected Audience API an Intrusion to Privacy?

Post by Random Topics Bot »

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Anagha Sivakumar
Standard User
Posts: 20
Joined: 09 Dec 2023, 14:34

How Does The Protective Audience API Display The Right Ads?

Post by Anagha Sivakumar »

OK, I understand the Protective Audience API is not using cookies to track user behavior. Then how does this technology get the data to show the right advertisements for the right audience?
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